We Turn Your Work Into Booked Jobs

You're great at the work. We make sure customers find you.

San Diego based marketing for home service businesses: web design, social media, advertising, branding, and more.

Built for Southern California service businesses.

Who this is for
  • Plumbing
  • HVAC
  • Electrical
  • Roofing
  • Landscaping
  • Contractors
  • Other home services
How Outposting works

Start with the foundation. Grow with the right system.

Some businesses just need their work shown properly online. Others are ready to push harder with content, ads, and social. Either way, the process is the same, and it stays clear.

  • 01

    Find the Gaps

    We go through what you’ve got, find the gaps, and show you what’s working and what isn’t.

  • 02

    Build What Matters First

    For some businesses that’s a real website, photography, and a complete Google profile. For others it’s social media, branding, and ads. We fix the foundation first, then build on top of it.

  • 03

    Launch Cleanly

    We put it all live with clear calls to action, strong local positioning, and tracking, so you can see exactly what is bringing in more customers.

  • 04

    Keep Improving

    We keep tuning the system around one goal: more booked jobs. Each month we’re transparent about what’s working and only push what’s actually moving the needle.

Shane Van Rickley, founder and operator of Outposting Studio
Shane Van Rickley Founder / Operator
Why Outposting

You’ll know who’s doing the work.

Handing your marketing to someone new isn’t easy, especially when you built your reputation yourself. We get that. Here’s what we see all the time: a business does great work, runs on word of mouth, and does fine for years. Then the competition grows, customers start looking you up before they call, and the best worker in the area loses jobs to whoever shows up better on a screen.

Outposting is here to fix that. We get you seen so you can keep running things the way you always have. A better website, a stronger local presence, and a reputation that shows up where people are searching, without wasting your money or putting an account manager between us. You work directly with a real person who’s local and gets what service businesses are up against.

Shane Van Rickley signature Shane Van Rickley · Founder
  • Southern California Based

    Built here, working here. We know your market and the customers you’re trying to reach.

  • Month-to-Month Plans

    No long-term contracts. Stay because the work’s good, not because you’re stuck.

  • Direct founder access

    You have a direct line to the person responsible for the strategy, the work, and the outcome.

  • Clear communication

    You see what we’re doing, why it matters, and how it connects to booked jobs.

Our Services

Pick what you need. Or let us handle the whole system.

Whether you need one piece fixed or the full build-out, every service is built to show your work properly online and bring in more booked jobs.

Websites

No matter how good your work is, customers need proof before they call. We build custom websites that show your work, display your reviews, explain your services, and make it easy for people to choose you.

Not sure where you fit?

Let's figure it out together. The first call is just a conversation. No pitch, no pressure, no commitment.

Get in touch
Website Pricing

Simple website plans for service businesses.

Best value

Pay Once (custom website)

Own the build from day one.

One-time $2,499
What's included
  • Custom website build, up to 5 pages
  • You own it outright, day one
  • Your domain, in your name
  • Google Business Profile setup or cleanup
  • Local search structure built into the site
  • Launch support
  • Hosting handled. No monthly fee required to keep it live.
Build extras (one-time only)
  • Additional pages: $100 / page
  • Blog setup: $250
Monthly add-ons (optional)
  • Care plan: $89/mo (optional, cancel anytime)
What’s the care plan?

$89/month, month to month, cancel anytime. The care plan keeps your website itself running and current:

  • Hosting and your domain renewal, handled
  • Content and photo updates on your site
  • Your latest reviews kept live on the site
  • Ongoing error checks and fixes

What’s not in the care plan, because it’s marketing, not website upkeep: Google Business Profile management, review automation, and paid ads. Those work on your presence out on Google and social, which is different work from keeping your site healthy. We offer all three. Ask and we’ll quote them by scope.

Optional Add-Ons
  • Google Profile Management

    Active management of your Google Business Profile, the listing itself, not your website.

    Google posts, responding to Google reviews, Google photo updates, Q&A, and visibility reporting.

    Quoted by scope.

  • Review Automation

    A system that automatically asks your happy customers for reviews after a job.

    Includes request setup, review link flow, and follow-up.

    Setup plus monthly, quoted by tools and scope.

  • Paid Ads

    For businesses ready to turn search traffic and online attention into calls, inquiries, and booked jobs.

    Includes Google Ads, Local Services Ads, Facebook, Instagram, and YouTube campaign support.

    Management starts at $750 / month. Ad spend billed separately.

Service Example · Before & After

What a stronger digital foundation looks like

A lot of service businesses are quietly losing jobs to competitors who simply look better online. The work is good. The reputation is real. But the website is outdated, the Google profile is half-built, and there is no clear path for a new customer to understand the business and reach out.

View the live site
The All Pipe Plumbing website built by Outposting Studio, shown on laptop and phone
Before. The typical starting point
  • Outdated or no real website
  • Weak online presence. Hard to find, hard to trust
  • No structured Google Business Profile strategy
  • No clear path for customers to understand the business
  • Online presence doesn’t match the reputation
  • Strong field experience, weak digital visibility
After. The foundation we build
  • A professional, modern website that reflects the quality of the work
  • Clear brand direction and service-area positioning
  • Google Business Profile setup, optimized and connected to the site
  • Stronger local visibility across search and maps
  • Conversion-focused calls to action and contact paths
  • Your reputation finally visible to people who’ve never met you
  • A simpler path for customers to understand the business and reach out
FAQs

Commonly asked questions

What if I already have a website?

We audit it first. If it is doing its job, we do not rebuild it just to rebuild it.

Sometimes the right move is a full rebuild. Other times, the smarter move is tightening the message, improving service pages, updating photos, fixing the mobile layout, strengthening local SEO, or making the site better at turning visitors into calls.

Are your websites custom built?

Yes, completely. Every site we build starts from scratch, designed around your company, your market, and the customers you're trying to win.

No templates, no swapped-out names, no cookie-cutter layouts. It's built to look like you and convert the people you're after.

Do I own my website?

Yes. Pay once and you own the build from day one. Finance it over 12 months and you own it at the end, with no payments after that.

Either way, your domain is registered in your name, so the web address is always yours. If you ever stop the optional care plan, the site is still yours. We hand it over and you can keep it running anywhere you like.

How is this different from a lead gen agency?

We are not here to sell you a list of leads or chase traffic for the sake of traffic.

We build the foundation that helps a good business get found, understood, trusted, and contacted. That can include your website, messaging, service pages, Google presence, social content, paid campaigns, photos, videos, and the trust signals customers look for before they reach out.

The goal is not mass inquiries. The goal is legitimate, high-intent inquiries, more qualified calls, and booked work you can actually track.

Do service businesses really need social media?

For many service businesses, yes. But only when there is something real to show.

Social media works best when it highlights your work, your team, your process, your standards, and the way you operate. It gives people a reason to recognize your business before they need you, and trust you faster when they do. It is the closest thing to word of mouth you can build online.

That does not mean every owner needs to be on camera every day. The right approach depends on the business. Sometimes that means jobsite photos, project videos, team content, customer education, or simple proof of work posts. The goal is not to become Instagram famous. The goal is to show customers exactly what they can expect before they call.

Can you guarantee specific results?

We do not make empty promises like a guaranteed number of leads or calls. Those numbers can be misleading, especially when the leads are low quality, outside your service area, not serious, or not a good fit for your business.

Our focus is building the foundation and marketing system that helps better customers find you, trust you, and contact you. That includes your website, social media, messaging, service pages, Google presence, paid campaigns, and reporting.

What areas do you serve?

We are focused on local service businesses throughout Southern California.

We believe business owners should be able to talk to a real person who understands their market, their customers, and the kind of work they do. Your project should not feel like it is being passed around behind the scenes or handled by people with no connection to your business.

Our focus is helping local service businesses build trust, look more professional, and bring in better opportunities within the communities they serve.

Let's figure out what's next.

The first call is simple. We learn about your business, where you are now, and what you're trying to grow into. If we can help, we'll tell you how. If not, we'll tell you that too.

Get in touch
619-693-8291 [email protected] @outpostingstudio